Designing AI-native meeting recorder.

As the founding designer at Clarity, I led the end-to-end design of our AI-native meeting recorder from 0 to 1. The journey was highly iterative—filled with experimentation, scrapped concepts, and continuous learning. I shaped the product experience across multiple workflows, built and scaled our design system, aligned cross-functional teams on key decisions, and actively promoted a culture of design thinking. I also worked closely with product data to uncover new opportunities and refine our direction.

KEY SKILLS

Product design, design thinking, design system, product analytics & innovation

KEY SKILLS

Product design, design thinking, design system, product analytics & innovation

KEY SKILLS

Product design, design thinking, design system, product analytics & innovation

KEY IMPACT

Scaled to 200 users with a combination of human and self-serve onboarding, recording average of 1600+ meeting monthly.

KEY IMPACT

Scaled to 200 users with a combination of human and self-serve onboarding, recording average of 1600+ meeting monthly.

KEY IMPACT

Scaled to 200 users with a combination of human and self-serve onboarding, recording average of 1600+ meeting monthly.

TIMELINE

September 2024 - March 2025

TIMELINE

September 2024 - March 2025

TIMELINE

September 2024 - March 2025

TEAM

Founders (CTO+CEO), a founding engineer and a founding designer(Me)

TEAM

Founders (CTO+CEO), a founding engineer and a founding designer(Me)

TEAM

Founders (CTO+CEO), a founding engineer and a founding designer(Me)

PROBLEM

PROBLEM

PROBLEM

So much of conversational insights are lost, leading to misalignment, and repeating conversations.

In today’s fast-paced work environment, meetings are often filled with crucial insights, decisions, and action items. However, much of this information gets lost due to the limitations of manual note-taking or poor record-keeping. As a result, teams struggle to stay aligned, and important details are forgotten or misunderstood. This leads to unnecessary repetition of conversations and delays in decision-making.

DESIGN CHALLENGE

DESIGN CHALLENGE

DESIGN CHALLENGE

How might we help people leverage their meetings' data to boost productivity?

Conversational data is one of the most valuable resources for teams, and AI allows us to unlock its full potential to drive productivity. We focused on capturing meeting data, as we believe it holds significant market potential for delivering enhanced features and a superior user experience.

RECORDING MEETINGS

RECORDING MEETINGS

RECORDING MEETINGS

Supporting people to record every important meeting, anytime and anyhow.

Iteration 1 - Recording meetings through Clarity bot.

Iteration 1 - Recording meetings through Clarity bot.

Iteration 1 - Recording meetings through Clarity bot.

Clarity bot can be set to automatically join scheduled meetings or ad-hoc meeting. It will record meeting video and audio data.

A go to meetings section in the app combining recorded and upcoming meetings Main space shows all the recorded meetings. Right panel to see upcoming calendar meetings - allows to modify meeting bot preference, recording controls.

Start a new meeting in the right panel by adding meeting link any time.

Feedback & learnings

Feedback & learnings

Feedback & learnings

After deploying the app to pilot customers, we got some good feedback and learnings that helped us improve.

Bot in the meetings is controversial.

More than half of our pilot users didn't like having bot in the meetings as it produces biases in attendees' responses.

Bot in the meetings is controversial.

More than half of our pilot users didn't like having bot in the meetings as it produces biases in attendees' responses.

Bot in the meetings is controversial.

More than half of our pilot users didn't like having bot in the meetings as it produces biases in attendees' responses.

Faster way to start audio recording.

Having to go to the app, click on the button and pasting the link to start recording was found lengthy for most pilot users.

Faster way to start audio recording.

Having to go to the app, click on the button and pasting the link to start recording was found lengthy for most pilot users.

Faster way to start audio recording.

Having to go to the app, click on the button and pasting the link to start recording was found lengthy for most pilot users.

Iteration 2 - Recording meetings through Clarity bot or Desktop audio

Iteration 2 - Recording meetings through Clarity bot or Desktop audio

Iteration 2 - Recording meetings through Clarity bot or Desktop audio

We added both bot and audio recording preferences to give people freedom to choose recording type based on their needs.

We did not remove bot as we thought video recording of a meeting holds significant value.

We replaced sidebar of upcoming meetings to a calendar view to fit the mental model better. The top of calendar had recording panel to see updates and controls related to all recordings.

Calendar allows to change recording preference to assistant/bot or audio beforehand, so that Clarity can remind you at the right time.

Once the recording has started, all recording related controls also are shown in the same panel to have a constant frame of reference.

We also provided a faster way to audio record on your desktop. Using a shortcut command, users can access the recording toolbar and control the recording.

Feedback & learnings

Feedback & learnings

Feedback & learnings

After deploying the app to pilot customers, we got some good feedback and learnings that helped us improve. At this stage, we also employed Full story to analyze user sessions to get better insights.

Two different ways of recording affects positioning.

We were trying to sell to both users - ones that wanted bot vs. ones that wanted audio recording. This made our positioning during sales really conflicted, and product flows really complex.

Two different ways of recording affects positioning.

We were trying to sell to both users - ones that wanted bot vs. ones that wanted audio recording. This made our positioning during sales really conflicted, and product flows really complex.

Two different ways of recording affects positioning.

We were trying to sell to both users - ones that wanted bot vs. ones that wanted audio recording. This made our positioning during sales really conflicted, and product flows really complex.

Too many recording controls

In order to provide easy access to recording controls no matter your workflow, we provided too many controls that eventually confused users.

Too many recording controls

In order to provide easy access to recording controls no matter your workflow, we provided too many controls that eventually confused users.

Too many recording controls

In order to provide easy access to recording controls no matter your workflow, we provided too many controls that eventually confused users.

Iteration Final - Recording meetings through audio recording only

Iteration Final - Recording meetings through audio recording only

Iteration Final - Recording meetings through audio recording only

To provide a clear positioning, we tried to position the meeting recorder as a personal productivity tool that helps you capture every insight through audio recording every conversation.

Creating a focused experience to support users record and control their meeting schedule for the day.

Providing one primary way to start and stop the recording.

Impact

Impact

Impact

After deploying the app to pilot customers, we finally received positive feedback appreciating the improved UX.

Helped scaled to 200 users recording 1600+ recordings monthly on average

This UX helped us achieve more users recording more meetings everyday. We successfully positioned ourselves to be a personal productivity meeting recording tool.

Helped scaled to 200 users recording 1600+ recordings monthly on average

This UX helped us achieve more users recording more meetings everyday. We successfully positioned ourselves to be a personal productivity meeting recording tool.

Helped scaled to 200 users recording 1600+ recordings monthly on average

This UX helped us achieve more users recording more meetings everyday. We successfully positioned ourselves to be a personal productivity meeting recording tool.

NOTE-TAKING

NOTE-TAKING

NOTE-TAKING

Integrating traditional manual note-taking.

We also tried to integrate manual note-taking into the flows at different degrees to see which one fits the workflow best.

Research insights

Research insights

Research insights

After deploying the app to pilot customers, we got some good feedback and learnings that helped discover note-taking experience.

Manual notes are important

Most of our users used manual notes to share with the team or refere later as it indicates the key information.

Manual notes are important

Most of our users used manual notes to share with the team or refere later as it indicates the key information.

Manual notes are important

Most of our users used manual notes to share with the team or refere later as it indicates the key information.

Can be distracting

Having different app for notes helped in staying organized but sometimes felt distractng to users during the call.

Can be distracting

Having different app for notes helped in staying organized but sometimes felt distractng to users during the call.

Can be distracting

Having different app for notes helped in staying organized but sometimes felt distractng to users during the call.

Iteration 1 - Floating notes panel

Iteration 1 - Floating notes panel

Iteration 1 - Floating notes panel

After introducing audio recording, we integrated floating note panel into the audio recording toolbar to keep the experience non-distracting and in-context.

Feedback & learnings

Feedback & learnings

Feedback & learnings

After deploying the app to pilot customers, we got some good feedback and learnings that helped us improve. At this stage, we also employed Full story to analyze user sessions to get better insights.

Two notepads cause inconsistency.

We were trying to support note-taking outisde of app through floating window on top of note section in the app itself. This caused incosistency in developing user's core workflow.

Two notepads cause inconsistency.

We were trying to support note-taking outisde of app through floating window on top of note section in the app itself. This caused incosistency in developing user's core workflow.

Two notepads cause inconsistency.

We were trying to support note-taking outisde of app through floating window on top of note section in the app itself. This caused incosistency in developing user's core workflow.

Iteration Final - Morphing app to make notepad to preserve context

Iteration Final - Morphing app to make notepad to preserve context

Iteration Final - Morphing app to make notepad to preserve context

Next iteration introduced only one notepad in the meeting page on the app, and we designed app to work better in minimzed mode during meetings as a notepad to keep the experience consistent.

MEETING INSIGHTS

MEETING INSIGHTS

MEETING INSIGHTS

Maximizing meeting insights for maximizing productivity.

We improved our meeting insights gradually based both on customer feedback and product direction.

Iteration 1 - Editable summary and product feedback

Iteration 1 - Editable summary and product feedback

Iteration 1 - Editable summary and product feedback

Based on our initial direction to support customer feedback, we had editable summary and product feedback as main meeting insights.

Feedback & learnings

Feedback & learnings

Feedback & learnings

After deploying the app to pilot customers, we got some good feedback and learnings that helped us improve.

Insights don't feel actionable enough to drive productivity.

The current layout highlighted video recording as primary focus, while the insights were on the side. Considering insights are main driver for productivity, it didn't feel as actionable.

Insights don't feel actionable enough to drive productivity.

The current layout highlighted video recording as primary focus, while the insights were on the side. Considering insights are main driver for productivity, it didn't feel as actionable.

Insights don't feel actionable enough to drive productivity.

The current layout highlighted video recording as primary focus, while the insights were on the side. Considering insights are main driver for productivity, it didn't feel as actionable.

Human notes are still important.

We wanted remove the need for note-taking by givng AI insights automatically. However, manual notes were still very important for pilot users to communcate key information within team.

Human notes are still important.

We wanted remove the need for note-taking by givng AI insights automatically. However, manual notes were still very important for pilot users to communcate key information within team.

Human notes are still important.

We wanted remove the need for note-taking by givng AI insights automatically. However, manual notes were still very important for pilot users to communcate key information within team.

Iteration 2 - Making insights more prominent with an action panel on the sisde for better productivity

Iteration 2 - Making insights more prominent with an action panel on the sisde for better productivity

Iteration 2 - Making insights more prominent with an action panel on the sisde for better productivity

We put insights - summary, manual notes, product feedback front and center. We also out action panel on the right for better productivity. Meeting recording source itself was kept in a tab to only access it when looking for source in insights.

Feedback & learnings

Feedback & learnings

Feedback & learnings

After deploying the app to pilot customers, we got some good feedback and learnings that helped us improve. We also got insights from Fullstory user sessions.

Hard to find the recording.

Contrary to our belief, the recording was hard to find for people that still felt it's important enough.

Hard to find the recording.

Contrary to our belief, the recording was hard to find for people that still felt it's important enough.

Hard to find the recording.

Contrary to our belief, the recording was hard to find for people that still felt it's important enough.

Too many options.

Divided spaces for insights and action panel were too dividing for users to decide what action to take.

Too many options.

Divided spaces for insights and action panel were too dividing for users to decide what action to take.

Too many options.

Divided spaces for insights and action panel were too dividing for users to decide what action to take.

Iteration Final - More focused insights view.

Iteration Final - More focused insights view.

Iteration Final - More focused insights view.

After all the feedback, we decided to cut down on visual complexity to make the experience really focused and minimal with only essential insights.

Templates to modify the summary based on your needs. Icons were geenrated using Midjourney.

Surfaces to ask questions across meetings for faster insights.

SHARING AND COLLABORATION

SHARING AND COLLABORATION

SHARING AND COLLABORATION

Sharing and collaborating on meetings for team productivity.

Meetings are essential data sources for team workflows. Based on our pilot users workflows, we had to support sharing and collaboration to integrate better.

Channels similar to Slack.

Channels similar to Slack.

Channels similar to Slack.

We added channels to share meetings with relevant team without sacrificing privacy.

ONBOARDING

ONBOARDING

ONBOARDING

Launching self-serve onboarding to scale.

After manually onboarding every potential user, we decided to launch a self-serve onboarding that can scale to more users.

I created a marketing website on Webflow to start onboarding new users.

Onboarding flow from the marketing website till home page.

SETTINGS

SETTINGS

SETTINGS

Settings for user controls.

As we moved more users to self-serve, it was important to have settings for independent app controls and customizations.

LEARNINGS

LEARNINGS

LEARNINGS

Getting feedback early.

In high-speed startup environments, open and honest feedback—no matter how uncomfortable—is key to staying efficient and aligned.

Having a core workflow is important.

In all the iterations we did for product, one thing became clear that having a core workflow to sell and make users adapt is really important. Feature bloat to shine helps no one.

Adding AI features needs a balance between user needs and AI capabilities.

Whenever thinking of adding AI features to the product, only focusing on user needs and their wants might not lead to innovation. AI is such a new technology that it's hard for users to even imagine what's possible. IT requires us designers carefully think how AI can innovate in the areas no one has thought of before.

Get in touch for opportunities or just to say hi!

Get in touch for opportunities or just to say hi!

Get in touch for opportunities or just to say hi!